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		<title>Copycation &#187; bad copywriting</title>
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		<title>Can I Get Some A1 With That In-house Copy?</title>
		<link>http://copycation.com/2009/09/10/can-i-get-some-a1-with-that-in-house-copy/</link>
		<comments>http://copycation.com/2009/09/10/can-i-get-some-a1-with-that-in-house-copy/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 23:50:50 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[business communications]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[A1 sauce]]></category>
		<category><![CDATA[bad copywriting]]></category>
		<category><![CDATA[hiring a copywriter]]></category>
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		<category><![CDATA[why you should hire a copywriter]]></category>

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		<description><![CDATA[You&#8217;ve spent thousands making your website look pretty&#8230;and &#8220;sophisticated.&#8221; You wanted that sophisticated look after all. End result&#8211;sure looks sophisticated. But when it came to Web copy&#8211;the thing everybody sees first when trying to figure your company out&#8211;you&#8217;ve decided to &#8220;save some money and do it in-house.&#8221; Your homepage has slick graphics, that&#8217;s for sure. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&#038;blog=6641150&#038;post=352&#038;subd=justinrubner&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Why Acronyms are FUBAR, part II</title>
		<link>http://copycation.com/2009/06/14/why-acronyms-are-fubar-part-ii/</link>
		<comments>http://copycation.com/2009/06/14/why-acronyms-are-fubar-part-ii/#comments</comments>
		<pubDate>Sun, 14 Jun 2009 20:45:53 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[acronyms are FUBAR]]></category>
		<category><![CDATA[acronyms in copywriting]]></category>
		<category><![CDATA[bad copywriting]]></category>
		<category><![CDATA[I hate acronyms]]></category>
		<category><![CDATA[military acronyms]]></category>

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		<description><![CDATA[When I was in the Air Force, we loved acronyms. We even had acronyms for acronyms. I&#8217;m not kidding. I was an ACWS specialist and had a lot of experience working with AWACS and CTAPS, which was the core system working toward the DOD&#8216;s then new TMS. Oh, did I mention&#8211;and I don&#8217;t say I&#8217;m [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&#038;blog=6641150&#038;post=228&#038;subd=justinrubner&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Are You Going to Quote Me On This?</title>
		<link>http://copycation.com/2009/04/14/are-you-going-to-quote-me-on-this/</link>
		<comments>http://copycation.com/2009/04/14/are-you-going-to-quote-me-on-this/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 01:15:16 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[bad copywriting]]></category>
		<category><![CDATA[press releases]]></category>
		<category><![CDATA[quotes]]></category>

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		<description><![CDATA[I have a plea to marketing, PR and news writers everywhere. It isn&#8217;t my first. It won&#8217;t be my last. End your mindless love affair with quotes. What do I mean by this? Take this quote from a random press release I saw today on PR Newswire: &#8216; &#8220;(Company X) is the premier distributor of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&#038;blog=6641150&#038;post=158&#038;subd=justinrubner&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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