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	<title>Copycation</title>
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	<link>http://copycation.com</link>
	<description>ephiphanies on media, communications and copywriting</description>
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		<title>Copycation</title>
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		<title>Did Someone Mention Social Search?</title>
		<link>http://copycation.com/2011/10/28/did-someone-mention-social-search/</link>
		<comments>http://copycation.com/2011/10/28/did-someone-mention-social-search/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 19:09:21 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social search]]></category>
		<category><![CDATA[free social search sites]]></category>
		<category><![CDATA[Social Mention]]></category>
		<category><![CDATA[WhosTalkin]]></category>
		<category><![CDATA[Addict-o-matic]]></category>
		<category><![CDATA[social media monitoring]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=1060</guid>
		<description><![CDATA[If you&#8217;re using Google Alerts or individual sites to monitor what&#8217;s being said in the social-media sphere about a company, product, person or topic, you&#8217;re probably wasting time. More importantly, though, you&#8217;re probably missing critical sentiment. That&#8217;s because Google, even with recent social-media enhancements, isn&#8217;t as good as a site that focuses on social-media search. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&amp;blog=6641150&amp;post=1060&amp;subd=justinrubner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Justin</media:title>
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		<item>
		<title>What Pink Floyd Can Teach Us About PR</title>
		<link>http://copycation.com/2011/08/16/what-pink-floyd-can-teach-us-about-pr/</link>
		<comments>http://copycation.com/2011/08/16/what-pink-floyd-can-teach-us-about-pr/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 13:00:15 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[balanced marketing]]></category>
		<category><![CDATA[PR plan]]></category>
		<category><![CDATA[social media engagement]]></category>
		<category><![CDATA[thought leadership marketing]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=1035</guid>
		<description><![CDATA[Maybe it&#8217;s the economy. Maybe PR people aren&#8217;t good at publicizing the benefits of PR. Either way, the longer I spend in this industry, the more I&#8217;m reminded of one of my favorite Pink Floyd-isms: &#8220;If you don&#8217;t eat your meat, you can&#8217;t have any pudding. How can you have any pudding if you don&#8217;t [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&amp;blog=6641150&amp;post=1035&amp;subd=justinrubner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://copycation.com/2011/08/16/what-pink-floyd-can-teach-us-about-pr/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Justin</media:title>
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		<item>
		<title>Reporter: Leave Your Number Twice and Don&#8217;t Pitch Me on Your Green Building</title>
		<link>http://copycation.com/2011/07/12/reporter-leave-your-number-twice-and-dont-pitch-me-on-your-green-building/</link>
		<comments>http://copycation.com/2011/07/12/reporter-leave-your-number-twice-and-dont-pitch-me-on-your-green-building/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 20:52:01 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[public relations]]></category>
		<category><![CDATA[AJC reporter Rachel Tobin]]></category>
		<category><![CDATA[Contacting reporters]]></category>
		<category><![CDATA[pitching the media]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=1003</guid>
		<description><![CDATA[If you&#8217;re involved with any aspect of public relations, you know that contacting journalists can be daunting. How do you get their attention? How should you handle an exclusive? Should you call in the morning or afternoon? Should you contact a reporter or editor? How do you get them to write about your wonderfully-efficient environmentally-friendly office? The other [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&amp;blog=6641150&amp;post=1003&amp;subd=justinrubner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://copycation.com/2011/07/12/reporter-leave-your-number-twice-and-dont-pitch-me-on-your-green-building/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Justin</media:title>
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			<media:title type="html">rachel</media:title>
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		<item>
		<title>Eleven PR Alternatives to Saying &#8216;No Comment&#8217;</title>
		<link>http://copycation.com/2011/06/22/eleven-pr-alternatives-to-saying-no-comment/</link>
		<comments>http://copycation.com/2011/06/22/eleven-pr-alternatives-to-saying-no-comment/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 13:00:21 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[public relations]]></category>
		<category><![CDATA[alternatives to saying "no comment."]]></category>
		<category><![CDATA[media relations myths]]></category>
		<category><![CDATA[no comment]]></category>
		<category><![CDATA[PR myths]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=974</guid>
		<description><![CDATA[If you&#8217;ve ever worked with the news media, you&#8217;ve likely heard these rules: &#8220;Think like a reporter.&#8221; &#8220;Release bad news on a Friday.&#8221; &#8220;Never say &#8216;no comment.&#8217;&#8221; The first two can go without further explanation. But for some reason, the no comment thing seems to come up over and over. Take this thought-provoking post re-published [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&amp;blog=6641150&amp;post=974&amp;subd=justinrubner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://copycation.com/2011/06/22/eleven-pr-alternatives-to-saying-no-comment/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Justin</media:title>
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		<item>
		<title>Brand Engagement, Career Evangelism: A Look at Plantville and B2B Games</title>
		<link>http://copycation.com/2011/06/08/brand-engagement-career-evangelism-a-look-at-plantville-and-b2b-games/</link>
		<comments>http://copycation.com/2011/06/08/brand-engagement-career-evangelism-a-look-at-plantville-and-b2b-games/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 19:13:46 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[American manufacturing competitiveness]]></category>
		<category><![CDATA[B2B games marketing]]></category>
		<category><![CDATA[FarmVille]]></category>
		<category><![CDATA[online games for marketing]]></category>
		<category><![CDATA[Plantville]]></category>
		<category><![CDATA[Siemens Industry]]></category>
		<category><![CDATA[Tom Varney]]></category>
		<category><![CDATA[Utopia]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=947</guid>
		<description><![CDATA[Could an online game raise visibility for a global company, be fun to play and help recruit a future generation of engineers? Siemens Industry thinks so. The German-based industrial technology giant, which makes everything from electric motors to solar cells, has been operating an online game called Plantville for two months and has plans to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&amp;blog=6641150&amp;post=947&amp;subd=justinrubner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://copycation.com/2011/06/08/brand-engagement-career-evangelism-a-look-at-plantville-and-b2b-games/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Justin</media:title>
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			<media:title type="html">plantville</media:title>
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		<item>
		<title>Do Scoutmob and Groupon Users Come Back?</title>
		<link>http://copycation.com/2011/06/01/do-scoutmob-and-groupon-users-come-back/</link>
		<comments>http://copycation.com/2011/06/01/do-scoutmob-and-groupon-users-come-back/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 15:07:36 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Groupon problems]]></category>
		<category><![CDATA[restaurant advertising]]></category>
		<category><![CDATA[Scoutmob Atlanta]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=920</guid>
		<description><![CDATA[I've been using Scoutmob and Groupon for more than a year now and I must say how often I hear "we" never come back. How ridiculous. Do some not come back, even if the food, price and service are good? Yes. The dissatisfaction of some businesses losing money on these deals is also well documented.

But if you deliver an above-average product at a respectable price, it's misguided to think you won't benefit. In fact, what you're really saying is, customers who use coupons are lower-caliber customers.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&amp;blog=6641150&amp;post=920&amp;subd=justinrubner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://copycation.com/2011/06/01/do-scoutmob-and-groupon-users-come-back/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Justin</media:title>
		</media:content>

		<media:content url="http://justinrubner.files.wordpress.com/2011/05/scoutmob.jpg?w=119" medium="image">
			<media:title type="html">scoutmob</media:title>
		</media:content>

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			<media:title type="html">pg-everyday-savings-rebate</media:title>
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	</item>
		<item>
		<title>If You&#8217;re Crafting a Core Message, Don&#8217;t Forget the Cliché Eraser</title>
		<link>http://copycation.com/2011/04/20/crafting-a-core-message-dont-forget-a-thesaurus-stopwatch-and-cliche-eraser/</link>
		<comments>http://copycation.com/2011/04/20/crafting-a-core-message-dont-forget-a-thesaurus-stopwatch-and-cliche-eraser/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 12:30:04 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[business communications]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[cliche eraser]]></category>
		<category><![CDATA[crafting a core message]]></category>
		<category><![CDATA[how to write an elevator pitch]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=868</guid>
		<description><![CDATA[If you&#8217;re crafting a core message, the good news is there are only three tools you need: A stopwatch, an in-depth thesaurus and a Copycation-style cliché eraser, all of which will help you say more with fewer words. The bad news? Saying more with fewer words strains brain cells. Wait. Shouldn&#8217;t it be easier to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&amp;blog=6641150&amp;post=868&amp;subd=justinrubner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://copycation.com/2011/04/20/crafting-a-core-message-dont-forget-a-thesaurus-stopwatch-and-cliche-eraser/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Justin</media:title>
		</media:content>

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			<media:title type="html">Cliche eraser</media:title>
		</media:content>

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			<media:title type="html">stop_watch_-_analog_1</media:title>
		</media:content>

		<media:content url="http://justinrubner.files.wordpress.com/2011/04/thesaurus.jpg?w=89" medium="image">
			<media:title type="html">Thesaurus</media:title>
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		<item>
		<title>Do Journalists Make Better PR People?</title>
		<link>http://copycation.com/2011/03/02/do-journalists-make-better-pr-people/</link>
		<comments>http://copycation.com/2011/03/02/do-journalists-make-better-pr-people/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 15:00:42 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[public relations]]></category>
		<category><![CDATA[hiring a PR person]]></category>
		<category><![CDATA[PR pros]]></category>
		<category><![CDATA[PRSA]]></category>
		<category><![CDATA[public relations job interview]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=817</guid>
		<description><![CDATA[At a recent Public Relations Society of America event, I met a young job seeker looking to break into the PR world. The job seeker, Barbara Scurry, mentioned a PR niche she was potentially interested in, and a God-awful interview I had last year with an agency focused on that niche came to mind. Here&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&amp;blog=6641150&amp;post=817&amp;subd=justinrubner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://copycation.com/2011/03/02/do-journalists-make-better-pr-people/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Justin</media:title>
		</media:content>

		<media:content url="http://justinrubner.files.wordpress.com/2011/03/jobinterviewjimi3.jpg" medium="image">
			<media:title type="html">JobInterviewJimi</media:title>
		</media:content>
	</item>
		<item>
		<title>The Restaurant That Loves a Bad Review</title>
		<link>http://copycation.com/2011/02/16/the-restaurant-that-loves-a-bad-review/</link>
		<comments>http://copycation.com/2011/02/16/the-restaurant-that-loves-a-bad-review/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 21:05:24 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Dealing with bad reviews]]></category>
		<category><![CDATA[Longman & Eagle]]></category>
		<category><![CDATA[Yelp reviews]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=801</guid>
		<description><![CDATA[No business wants to receive a bad review on Yelp. But one, a popular gastropub in Chicago, Longman &#38; Eagle, turned one into a great positive with this postcard. You could say the reviewer, who apparently doesn&#8217;t know where a question mark goes, got served. Dealing with bad reviews isn&#8217;t easy. Even if they&#8217;re nonsensical, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&amp;blog=6641150&amp;post=801&amp;subd=justinrubner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://copycation.com/2011/02/16/the-restaurant-that-loves-a-bad-review/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Justin</media:title>
		</media:content>

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			<media:title type="html">postcard from yelp</media:title>
		</media:content>

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			<media:title type="html">facebook fans for longman &#38; eagle's</media:title>
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		<item>
		<title>Above All, Chrysler&#8217;s Epic Ad Has an Epic Message</title>
		<link>http://copycation.com/2011/02/08/above-all-chryslers-epic-ad-has-an-epic-message/</link>
		<comments>http://copycation.com/2011/02/08/above-all-chryslers-epic-ad-has-an-epic-message/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 22:47:25 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Best Super Bowl ad]]></category>
		<category><![CDATA[Chrysler Super Bowl commercial]]></category>
		<category><![CDATA[Eminem Detroit ad]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=789</guid>
		<description><![CDATA[That message is resurgence. Resurgence of Detroit. Resurgence of the American auto industry. Resurgence of the American economy. And the American spirit. I don't think that's overreaching. It's exactly the kind of message this country, Detroit included, needs to hear right now.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&amp;blog=6641150&amp;post=789&amp;subd=justinrubner&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Justin</media:title>
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