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	<title>Copycation</title>
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	<link>http://copycation.com</link>
	<description>ephiphanies on media, communications and copywriting</description>
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		<title>Copycation</title>
		<link>http://copycation.com</link>
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		<item>
		<title>Navigating the PR Site Wasteland, Part I</title>
		<link>http://copycation.com/2010/02/17/navigating-the-pr-site-wasteland-part-i/</link>
		<comments>http://copycation.com/2010/02/17/navigating-the-pr-site-wasteland-part-i/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 05:20:40 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[business communications]]></category>
		<category><![CDATA[are press release sites worth it?]]></category>
		<category><![CDATA[free PR sites]]></category>
		<category><![CDATA[PR sites]]></category>
		<category><![CDATA[premium PR sites]]></category>
		<category><![CDATA[press release distribution]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=443</guid>
		<description><![CDATA[In a nutshell, I'm dubious about the benefits of free press release sites. Promoting your brand on something called "rockbottompricespressreleasesite" doesn't really scream "We're a player." At least to me it doesn't.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&blog=6641150&post=443&subd=justinrubner&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://copycation.com/2010/02/17/navigating-the-pr-site-wasteland-part-i/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Justin</media:title>
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		<item>
		<title>(Almost) Everything You Need to Know to Get People Reading&#8211;Yes, Actually Reading&#8211;Your Brochures</title>
		<link>http://copycation.com/2009/11/30/ten-ways-to-get-people-reading-yes-actually-reading-your-brochures/</link>
		<comments>http://copycation.com/2009/11/30/ten-ways-to-get-people-reading-yes-actually-reading-your-brochures/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 22:07:37 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[business communications]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[brochure writing]]></category>
		<category><![CDATA[do I need a brochure?]]></category>
		<category><![CDATA[do people read brochures?]]></category>
		<category><![CDATA[effective brochures]]></category>
		<category><![CDATA[Thomas Paine]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=412</guid>
		<description><![CDATA[Despite the brochure's bad rap, I'm here to tell you it does not need to be sad, lowly, boring or disposable. In fact, a brochure can be a downright good read.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&blog=6641150&post=412&subd=justinrubner&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://copycation.com/2009/11/30/ten-ways-to-get-people-reading-yes-actually-reading-your-brochures/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Justin</media:title>
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			<media:title type="html">thomas paine</media:title>
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		<title>Four Ways to Save Facebook from a Slow, Inglorious Demise</title>
		<link>http://copycation.com/2009/10/30/four-ways-to-save-facebook-from-a-slow-inglorious-demise/</link>
		<comments>http://copycation.com/2009/10/30/four-ways-to-save-facebook-from-a-slow-inglorious-demise/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 21:25:14 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[how to save Facebook]]></category>
		<category><![CDATA[is Facebook doomed?]]></category>
		<category><![CDATA[linking facebook and twitter]]></category>
		<category><![CDATA[PR on facebook]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=382</guid>
		<description><![CDATA[Now, I fear, the same thing is starting to happen with 20, 30 and 40-somethings who are growing weary of their Facebook "friends" posting never-ending PR reports and automatically-regurgitated Twitter communications.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&blog=6641150&post=382&subd=justinrubner&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://copycation.com/2009/10/30/four-ways-to-save-facebook-from-a-slow-inglorious-demise/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Justin</media:title>
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		<item>
		<title>Regator: Copycation is &#8220;Stellar&#8221;</title>
		<link>http://copycation.com/2009/09/17/regator-copycation-is-stellar/</link>
		<comments>http://copycation.com/2009/09/17/regator-copycation-is-stellar/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 19:09:17 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blogs about cricket]]></category>
		<category><![CDATA[copycation]]></category>
		<category><![CDATA[Regator blogs]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=372</guid>
		<description><![CDATA[Copycation, I&#8217;m pleased to announce, has been approved to be listed on Regator. In fact, one editor at the Atlanta-based company called this blog &#8220;stellar.&#8221;
Regator, in case you don&#8217;t know, collects and organizes the world&#8217;s best blogs. The site arranges these blogs in a way that&#8217;s easy for anyone to find what they need. It [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&blog=6641150&post=372&subd=justinrubner&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://copycation.com/2009/09/17/regator-copycation-is-stellar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Justin</media:title>
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			<media:title type="html">regator_mascot_-_reg</media:title>
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		<item>
		<title>Can I Get Some A1 With That In-house Copy?</title>
		<link>http://copycation.com/2009/09/10/can-i-get-some-a1-with-that-in-house-copy/</link>
		<comments>http://copycation.com/2009/09/10/can-i-get-some-a1-with-that-in-house-copy/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 23:50:50 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[business communications]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[A1 sauce]]></category>
		<category><![CDATA[bad copywriting]]></category>
		<category><![CDATA[hiring a copywriter]]></category>
		<category><![CDATA[in-house copywriting]]></category>
		<category><![CDATA[why you should hire a copywriter]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=352</guid>
		<description><![CDATA[You&#8217;ve spent thousands making your website look pretty&#8230;and &#8220;sophisticated.&#8221; You wanted that sophisticated look after all. End result&#8211;sure looks sophisticated.
But when it came to Web copy&#8211;the thing everybody sees first when trying to figure your company out&#8211;you&#8217;ve decided to &#8220;save some money and do it in-house.&#8221;
Your homepage has slick graphics, that&#8217;s for sure. Possibly Flash. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&blog=6641150&post=352&subd=justinrubner&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://copycation.com/2009/09/10/can-i-get-some-a1-with-that-in-house-copy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Justin</media:title>
		</media:content>

		<media:content url="http://justinrubner.files.wordpress.com/2009/09/a1sauce.jpg" medium="image">
			<media:title type="html">a1sauce</media:title>
		</media:content>

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			<media:title type="html">rc135_rivet_joint</media:title>
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		<item>
		<title>An Injured Duck, a Tragic Death, and Anonymous Posters: Part II</title>
		<link>http://copycation.com/2009/08/25/an-injured-duck-a-tragic-death-and-anonymous-posters-part-ii/</link>
		<comments>http://copycation.com/2009/08/25/an-injured-duck-a-tragic-death-and-anonymous-posters-part-ii/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 21:21:51 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[news media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[anonymity on the Web]]></category>
		<category><![CDATA[anonymous posters]]></category>
		<category><![CDATA[free speech vs. anonymity]]></category>
		<category><![CDATA[PittGirl]]></category>
		<category><![CDATA[social media in the newsroom]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=322</guid>
		<description><![CDATA[But why do respected newspapers like the St. Louis Post-Dispatch let readers go wild? If a reader wants to submit a letter or opinion column for the print edition of almost any publication, he or she has to go through a gauntlet of preconditions. But to submit an online comment, all that same reader has to do is to make up a fake name.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&blog=6641150&post=322&subd=justinrubner&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://copycation.com/2009/08/25/an-injured-duck-a-tragic-death-and-anonymous-posters-part-ii/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Justin</media:title>
		</media:content>

		<media:content url="http://justinrubner.files.wordpress.com/2009/08/green-mask.jpg?w=300" medium="image">
			<media:title type="html">green mask</media:title>
		</media:content>
	</item>
		<item>
		<title>An Injured Duck, a Tragic Death, and Anonymous Posters: Part I</title>
		<link>http://copycation.com/2009/08/21/an-injured-duck-a-tragic-death-and-mindless-newsroom-social-media-strategies-part-i/</link>
		<comments>http://copycation.com/2009/08/21/an-injured-duck-a-tragic-death-and-mindless-newsroom-social-media-strategies-part-i/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 01:32:24 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[news media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[anonymous posters]]></category>
		<category><![CDATA[social media in the newsroom]]></category>
		<category><![CDATA[St. Louis Post-Dispatch]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=305</guid>
		<description><![CDATA[When people are anonymous, they can get crazy. They talk to others in a manner they never would if they were identified. They say things they never would normally in person. They write things without thinking. They write things that aren't well written. They respond to stories they don't fully read. Or understand.

They slash, poke, incite--mindlessly.

Cowardly.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&blog=6641150&post=305&subd=justinrubner&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://copycation.com/2009/08/21/an-injured-duck-a-tragic-death-and-mindless-newsroom-social-media-strategies-part-i/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Justin</media:title>
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			<media:title type="html">anon user</media:title>
		</media:content>
	</item>
		<item>
		<title>A Good Copywriter is More than an Implementer</title>
		<link>http://copycation.com/2009/08/05/a-good-copywriter-isnt-just-an-implementer/</link>
		<comments>http://copycation.com/2009/08/05/a-good-copywriter-isnt-just-an-implementer/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 23:42:36 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[business communications]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[good copywriting]]></category>
		<category><![CDATA[hiring a copywriter]]></category>
		<category><![CDATA[messaging machine]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=283</guid>
		<description><![CDATA[Your writer ought to be a core part of your messaging machine. Not an afterthought.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&blog=6641150&post=283&subd=justinrubner&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://copycation.com/2009/08/05/a-good-copywriter-isnt-just-an-implementer/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Justin</media:title>
		</media:content>

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			<media:title type="html">losman</media:title>
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		<item>
		<title>The Only Real Estate that Won&#8217;t Tank: Headlines</title>
		<link>http://copycation.com/2009/07/09/the-only-real-estate-that-wont-tank-headlines/</link>
		<comments>http://copycation.com/2009/07/09/the-only-real-estate-that-wont-tank-headlines/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 02:16:48 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Press release headlines]]></category>
		<category><![CDATA[press release lead sentences]]></category>
		<category><![CDATA[writing press releases]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=263</guid>
		<description><![CDATA[When you write a press release, what do you spend the most amount of time on? Quotes? Trying to cram in every single feature of your service or product&#8230;in 600 words?
The things you should be spending the most amount of time on are the headlines, subheads and lead sentences.
Alas, these three sentences are ones most [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&blog=6641150&post=263&subd=justinrubner&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://copycation.com/2009/07/09/the-only-real-estate-that-wont-tank-headlines/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Justin</media:title>
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			<media:title type="html">funny headline</media:title>
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		<item>
		<title>How to Get People to Not Buy Your Stuff</title>
		<link>http://copycation.com/2009/06/24/how-to-get-people-to-not-buy-your-stuff/</link>
		<comments>http://copycation.com/2009/06/24/how-to-get-people-to-not-buy-your-stuff/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 21:43:51 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[business communications]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[#Mousavi]]></category>
		<category><![CDATA[bad Twitter marketing]]></category>
		<category><![CDATA[bonehead marketing decisions]]></category>
		<category><![CDATA[Habitat furniture]]></category>
		<category><![CDATA[Iranian revolution]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=248</guid>
		<description><![CDATA[If social media has the power to mobilize a revolution for freedom, it also has the power to mobilize a revolution against bonehead marketing decisions.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&blog=6641150&post=248&subd=justinrubner&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://copycation.com/2009/06/24/how-to-get-people-to-not-buy-your-stuff/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Justin</media:title>
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			<media:title type="html">furniture sale</media:title>
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