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	<title>Copycation</title>
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	<link>http://copycation.com</link>
	<description>ephiphanies on media, communications and copywriting</description>
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		<title>Copycation</title>
		<link>http://copycation.com</link>
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		<item>
		<title>Bad Business Cliches and Why it&#8217;s Time to Decommission &#8216;Content is King&#8217;</title>
		<link>http://copycation.com/2010/07/23/bad-business-cliches-and-why-its-time-to-decommission-content-is-king/</link>
		<comments>http://copycation.com/2010/07/23/bad-business-cliches-and-why-its-time-to-decommission-content-is-king/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 21:34:12 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[business communications]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[agency copywriting]]></category>
		<category><![CDATA[Business cliches]]></category>
		<category><![CDATA[content is king]]></category>
		<category><![CDATA[good business copywriting]]></category>
		<category><![CDATA[I hate cliches]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=568</guid>
		<description><![CDATA[A cliché, perhaps powerful once, gets watered down into a puddle of mushy gruel that for some reason everyone eats. It's a vicious circle of gruel eating. Before you know it, every company is selling "best of breed" services to address the 800-pound gorilla: value-added synergistic seamless integration.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&blog=6641150&post=568&subd=justinrubner&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://copycation.com/2010/07/23/bad-business-cliches-and-why-its-time-to-decommission-content-is-king/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Justin</media:title>
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			<media:title type="html">cliche shirt</media:title>
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		<item>
		<title>The Ex Journalist&#8217;s Guide to Saving the World, Soulful PR and Selling Kitty Litter</title>
		<link>http://copycation.com/2010/07/21/ng-the-the-ex-journalists-guide-to-saving-the-world-soulful-pr-and-selling-kitty-litter/</link>
		<comments>http://copycation.com/2010/07/21/ng-the-the-ex-journalists-guide-to-saving-the-world-soulful-pr-and-selling-kitty-litter/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 00:58:20 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[public relations]]></category>
		<category><![CDATA[journalists becoming flacks]]></category>
		<category><![CDATA[PR profession]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=506</guid>
		<description><![CDATA[I eventually found the so-called lazy, clueless and soulless industry of PR and marketing is, in fact, fun, challenging, rewarding and occasionally full of soul.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&blog=6641150&post=506&subd=justinrubner&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://copycation.com/2010/07/21/ng-the-the-ex-journalists-guide-to-saving-the-world-soulful-pr-and-selling-kitty-litter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Justin</media:title>
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			<media:title type="html">KittyLitter</media:title>
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			<media:title type="html">Bichon maltais blanc assis &#38; coquin sur fond blanc</media:title>
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		<item>
		<title>Navigating the PR Site Wasteland, Part II: PRLog</title>
		<link>http://copycation.com/2010/06/18/navigating-the-pr-site-wasteland-part-ii-prlog/</link>
		<comments>http://copycation.com/2010/06/18/navigating-the-pr-site-wasteland-part-ii-prlog/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 18:39:38 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[public relations]]></category>
		<category><![CDATA[alexa rankings]]></category>
		<category><![CDATA[best PR sites]]></category>
		<category><![CDATA[press release distribution sites]]></category>
		<category><![CDATA[PRLog]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=473</guid>
		<description><![CDATA[Recently, I mentioned I&#8217;d be testing out some press release distribution sites. One free site, PRLog.org, has really stood out. While not the most attractive, it is easy to use. And historically, the site has had high page rankings, which means users can easily find your press releases using keywords. I just checked PRLog&#8217;s Alexa [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&blog=6641150&post=473&subd=justinrubner&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://copycation.com/2010/06/18/navigating-the-pr-site-wasteland-part-ii-prlog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Justin</media:title>
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			<media:title type="html">prlog5</media:title>
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	</item>
		<item>
		<title>Adventures in Copyland: Twelve Things Every Copywriter Should Know</title>
		<link>http://copycation.com/2010/03/18/twelve-things-ive-learned-in-copyland/</link>
		<comments>http://copycation.com/2010/03/18/twelve-things-ive-learned-in-copyland/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 01:17:18 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[copyland]]></category>
		<category><![CDATA[rhino skin]]></category>
		<category><![CDATA[Rules of copywriting]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=450</guid>
		<description><![CDATA[Design should not dictate copy. Copy should not dictate design. If the designer thinks content is just boring words to fill empty spaces on a pretty page, you're going to have problems. If you think design is just something to hold your brilliant copy, you're also going to have problems.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&blog=6641150&post=450&subd=justinrubner&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://copycation.com/2010/03/18/twelve-things-ive-learned-in-copyland/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Justin</media:title>
		</media:content>

		<media:content url="http://justinrubner.files.wordpress.com/2010/03/rhino_1.jpg?w=300" medium="image">
			<media:title type="html">Rhino_1</media:title>
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	</item>
		<item>
		<title>Navigating the PR Site Wasteland, Part I</title>
		<link>http://copycation.com/2010/02/17/navigating-the-pr-site-wasteland-part-i/</link>
		<comments>http://copycation.com/2010/02/17/navigating-the-pr-site-wasteland-part-i/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 05:20:40 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[business communications]]></category>
		<category><![CDATA[are press release sites worth it?]]></category>
		<category><![CDATA[free PR sites]]></category>
		<category><![CDATA[PR sites]]></category>
		<category><![CDATA[premium PR sites]]></category>
		<category><![CDATA[press release distribution]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=443</guid>
		<description><![CDATA[In a nutshell, I'm dubious about the benefits of free press release sites. Promoting your brand on something called "rockbottompricespressreleasesite" doesn't really scream "We're a player." At least to me it doesn't.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&blog=6641150&post=443&subd=justinrubner&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://copycation.com/2010/02/17/navigating-the-pr-site-wasteland-part-i/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">Justin</media:title>
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	</item>
		<item>
		<title>(Almost) Everything You Need to Know to Get People Reading&#8211;Yes, Actually Reading&#8211;Your Brochures</title>
		<link>http://copycation.com/2009/11/30/ten-ways-to-get-people-reading-yes-actually-reading-your-brochures/</link>
		<comments>http://copycation.com/2009/11/30/ten-ways-to-get-people-reading-yes-actually-reading-your-brochures/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 22:07:37 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[business communications]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[brochure writing]]></category>
		<category><![CDATA[do I need a brochure?]]></category>
		<category><![CDATA[do people read brochures?]]></category>
		<category><![CDATA[effective brochures]]></category>
		<category><![CDATA[Thomas Paine]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=412</guid>
		<description><![CDATA[Despite the brochure's bad rap, I'm here to tell you it does not need to be sad, lowly, boring or disposable. In fact, a brochure can be a downright good read.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&blog=6641150&post=412&subd=justinrubner&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://copycation.com/2009/11/30/ten-ways-to-get-people-reading-yes-actually-reading-your-brochures/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Justin</media:title>
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			<media:title type="html">thomas paine</media:title>
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		<item>
		<title>Four Ways to Save Facebook from a Slow, Inglorious Demise</title>
		<link>http://copycation.com/2009/10/30/four-ways-to-save-facebook-from-a-slow-inglorious-demise/</link>
		<comments>http://copycation.com/2009/10/30/four-ways-to-save-facebook-from-a-slow-inglorious-demise/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 21:25:14 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[how to save Facebook]]></category>
		<category><![CDATA[is Facebook doomed?]]></category>
		<category><![CDATA[linking facebook and twitter]]></category>
		<category><![CDATA[PR on facebook]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=382</guid>
		<description><![CDATA[Now, I fear, the same thing is starting to happen with 20, 30 and 40-somethings who are growing weary of their Facebook "friends" posting never-ending PR reports and automatically-regurgitated Twitter communications.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&blog=6641150&post=382&subd=justinrubner&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://copycation.com/2009/10/30/four-ways-to-save-facebook-from-a-slow-inglorious-demise/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/600a3e8c4b6c517ba88df9891ad2e616?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=R" medium="image">
			<media:title type="html">Justin</media:title>
		</media:content>

		<media:content url="http://justinrubner.files.wordpress.com/2009/10/icon_facebook1.png?w=300" medium="image">
			<media:title type="html">icon_facebook</media:title>
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		<item>
		<title>Regator: Copycation is &#8220;Stellar&#8221;</title>
		<link>http://copycation.com/2009/09/17/regator-copycation-is-stellar/</link>
		<comments>http://copycation.com/2009/09/17/regator-copycation-is-stellar/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 19:09:17 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blogs about cricket]]></category>
		<category><![CDATA[copycation]]></category>
		<category><![CDATA[Regator blogs]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=372</guid>
		<description><![CDATA[Copycation, I&#8217;m pleased to announce, has been approved to be listed on Regator. In fact, one editor at the Atlanta-based company called this blog &#8220;stellar.&#8221; Regator, in case you don&#8217;t know, collects and organizes the world&#8217;s best blogs. The site arranges these blogs in a way that&#8217;s easy for anyone to find what they need. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&blog=6641150&post=372&subd=justinrubner&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://copycation.com/2009/09/17/regator-copycation-is-stellar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Justin</media:title>
		</media:content>

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			<media:title type="html">regator_mascot_-_reg</media:title>
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		<item>
		<title>Can I Get Some A1 With That In-house Copy?</title>
		<link>http://copycation.com/2009/09/10/can-i-get-some-a1-with-that-in-house-copy/</link>
		<comments>http://copycation.com/2009/09/10/can-i-get-some-a1-with-that-in-house-copy/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 23:50:50 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[business communications]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[A1 sauce]]></category>
		<category><![CDATA[bad copywriting]]></category>
		<category><![CDATA[hiring a copywriter]]></category>
		<category><![CDATA[in-house copywriting]]></category>
		<category><![CDATA[why you should hire a copywriter]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=352</guid>
		<description><![CDATA[You&#8217;ve spent thousands making your website look pretty&#8230;and &#8220;sophisticated.&#8221; You wanted that sophisticated look after all. End result&#8211;sure looks sophisticated. But when it came to Web copy&#8211;the thing everybody sees first when trying to figure your company out&#8211;you&#8217;ve decided to &#8220;save some money and do it in-house.&#8221; Your homepage has slick graphics, that&#8217;s for sure. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&blog=6641150&post=352&subd=justinrubner&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://copycation.com/2009/09/10/can-i-get-some-a1-with-that-in-house-copy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Justin</media:title>
		</media:content>

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			<media:title type="html">a1sauce</media:title>
		</media:content>

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			<media:title type="html">rc135_rivet_joint</media:title>
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		<item>
		<title>An Injured Duck, a Tragic Death, and Anonymous Posters: Part II</title>
		<link>http://copycation.com/2009/08/25/an-injured-duck-a-tragic-death-and-anonymous-posters-part-ii/</link>
		<comments>http://copycation.com/2009/08/25/an-injured-duck-a-tragic-death-and-anonymous-posters-part-ii/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 21:21:51 +0000</pubDate>
		<dc:creator>Justin Rubner</dc:creator>
				<category><![CDATA[news media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[anonymity on the Web]]></category>
		<category><![CDATA[anonymous posters]]></category>
		<category><![CDATA[free speech vs. anonymity]]></category>
		<category><![CDATA[PittGirl]]></category>
		<category><![CDATA[social media in the newsroom]]></category>

		<guid isPermaLink="false">http://copycation.com/?p=322</guid>
		<description><![CDATA[But why do respected newspapers like the St. Louis Post-Dispatch let readers go wild? If a reader wants to submit a letter or opinion column for the print edition of almost any publication, he or she has to go through a gauntlet of preconditions. But to submit an online comment, all that same reader has to do is to make up a fake name.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=copycation.com&blog=6641150&post=322&subd=justinrubner&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://copycation.com/2009/08/25/an-injured-duck-a-tragic-death-and-anonymous-posters-part-ii/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Justin</media:title>
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			<media:title type="html">green mask</media:title>
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