Welcome to Copycation. Epiphanies on media, communications and copywriting. Your uncommon source for ideas on how the world communicates and how to be a better communicator.
My name is Justin Rubner, the proprietor of this blog. I’m a copywriter and PR strategist with a knack for boiling down complex issues into powerful language. I hope to rid the world of bad copywriting.
I’m a former journalist. I hate corporate speak, tech speak and obtuse business jargon. I love messaging that sticks.
Copycation will explore the nature of communications in today’s world: From how the news media are doing their jobs to how corporations are getting their messages out. Copycation will also explore the art and science of great copywriting.
Hope you enjoy the site!