Comments on: Navigating the PR Site Wasteland, Part I http://copycation.com/2010/02/17/navigating-the-pr-site-wasteland-part-i/ ephiphanies on media, communications and copywriting Mon, 31 Oct 2011 19:37:04 +0000 hourly 1 http://wordpress.com/ By: Web Feet Integrated Marketing » Blog Archive » Afternoon Bites http://copycation.com/2010/02/17/navigating-the-pr-site-wasteland-part-i/#comment-78 Sat, 19 Jun 2010 09:41:22 +0000 http://copycation.com/?p=443#comment-78 [...] looks at the cheap and free press release services, part 1 and part [...]

]]> By: Navigating the PR Site Wasteland, Part II: PRLog « Copycation http://copycation.com/2010/02/17/navigating-the-pr-site-wasteland-part-i/#comment-77 Fri, 18 Jun 2010 18:39:51 +0000 http://copycation.com/?p=443#comment-77 [...] } Recently, I mentioned I’d be testing out some press release distribution sites. One free site, PRLog.org, has really [...]

]]> By: Ivan Alfaro http://copycation.com/2010/02/17/navigating-the-pr-site-wasteland-part-i/#comment-73 Thu, 11 Mar 2010 00:11:32 +0000 http://copycation.com/?p=443#comment-73 That’s going to be a big time-saver Justin. Let me know when you post the results.

]]> By: Justin Rubner http://copycation.com/2010/02/17/navigating-the-pr-site-wasteland-part-i/#comment-72 Wed, 17 Feb 2010 23:08:12 +0000 http://copycation.com/?p=443#comment-72 Jason, thanks for the input. I am game. I love beta testing.

-Justin

]]> By: Jason Kintzler http://copycation.com/2010/02/17/navigating-the-pr-site-wasteland-part-i/#comment-71 Wed, 17 Feb 2010 17:42:28 +0000 http://copycation.com/?p=443#comment-71 Justin,
This is great! Seriously, I had the same thoughts when I set out to build Pitchengine. Not only are the wires expensive, they’re becoming unnecessary. Why? Because as a marketer, it’s not just about reaching (thousands of) journalists anymore. I’m a former journalist, but I realized quickly that social media is changing how we (as brands) connect with our influencers – which include journalists, bloggers AND consumers.

I like your checklist, but I would caution against giving too much validity to Google News. Our users have published more than 50,000 social releases and less than 1% of all traffic to those releases actually came from Google News. The organic search results (and our great page rank) were far more telling statistics. Just my opinion, but I think it’s just marketing. ;) Also, we suggest looking beyond impressions. That’s only a piece of what you’re trying to accomplish in PR. We need to actually connect! Top-down distribution in PR is going the way of music and news distribution, it’s just a matter of time.

I’m looking forward to hearing about what you find!

We’re about to launch a new platform and I’d like to extend an invitation for you to beta test it. You game? Hit me up!

Best,
Jason Kintzler, Founder
Pitchengine

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