If you haven’t guessed by the lack of posting on Copycation, I am shutting it down.
The good news is, I’ve started a new company called Blue Hook Studios and have moved my blog there. I will write regularly and frequently on that site. Promise!
Blue Hook Studio’s blog, like the company, will focus on journalistic content marketing.
So, what is journalistic content marketing you ask?
It’s building brands, engaging customers and changing minds using journalistic principals. That is, thinking more like a publisher. And less like a marketer.
Why is this needed?
In a time when marketers are increasingly seeing the importance of content, what’s missing is a journalistic approach–true story telling, engaging point-of-view content creation, credible communications in general.
This approach is called brand journalism by some. Others just call it good content marketing. I think it’s the best way to engage people.
Some recent Blue Hook Studios blog posts:
- Why hiring a journalist makes sense.
- Rethinking customer engagement.
- Infusing a newsroom culture into your organization’s blog.
Please do take a gander. I hope to see you there!
- Justin Rubner